Customized Namibia Tours & Safaris: Our History

Umfulana was founded in South Africa in 1998 and Africa remains its core business area. Originally offering customized, self-drive itineraries for German travellers to South Africa, the popularity of the company’s concept led to the creation of an English-language website in 2003. Since then an ever-increasing customer base of non-Germans has taken advantage of our growing tour offerings for independent tourists from around the globe. Popular destinations in Namibia include Etosha Park and the Namib Desert in the north and the Okavango Delta in the northeast. We also offer extended tours designed to give travellers an overall impression of the country, and even cross-border trips to South Africa and Botswana. Accommodations used on our Namibia tours include small, personally selected lodges, B&Bs and wilderness camps.
 

In 1997 Martin and Gabriele Bach moved from Germany to South Africa with their four children. Both of the Bachs had been serving as ministers in a village near Cologne when Gabi was offered a position as minister of a Lutheran church in a town called Hermannsburg in KwaZulu-Natal.
 

While touring South Africa a year later with friends from Germany, Tobias Garstka and Martin Bach came up with the idea of starting a small travel agency for Germans interested in visiting South Africa. Tobias had gone through confirmation at the church where Martin was minister in Germany and had provided valuable assistance with youth work.
 

Six months later a company named Umfulana – individuelles Reisen CC (Umfulana Personalised Tours) was founded. The name Umfulana is a diminutive of the Zulu word for river and thus means “little river” or “stream”, a literal translation of Martin Bach’s last name (“Bach” is the German word for stream).
 

Based on a simple concept, brief descriptions of lodges and landscapes that were composed in a garage in South Africa were linked together to form tours. Itineraries were created by Tobias in a spare room in Kürten, Germany, a small town near Cologne, with the help of his brother Dennis, who also designed the company’s first website.
 

Umfulana’s first customers were friends of the owners. The client base slowly grew as the young company’s workflows and marketing methods improved. In the beginning every booking, even the reservation of a rental car, was celebrated as a huge success.
 

By 2000 Umfulana had grown to the point where additional help was needed. Two secretaries were hired, one who put together itineraries in Germany and one who carried out the bookings in South Africa. At the same time the German office was moved from the spare room in Kürten to a rented building. In South Africa a second garage was acquired.
 

In view of Umfulana’s annual growth in turnover of 100% (with the exception of the crisis year, 2003, when only 70% growth was achieved), new destinations were soon added.
 

In 2002 Martin Bach and Brinka Hellack, who had previously worked for the consolidator that booked Umfulana’s flights, went on an expedition to New Zealand. It was a stroke of luck that a German student named Susanne Bonnemann had just completed her degree in geography with a thesis on New Zealand and wanted to emigrate. Susanne has managed the Umfulana office in Christchurch since 2003.
 

Australia was added in 2003 after an expedition lasting several months was undertaken by Umfulana staff members.
 

In that same year, 2003, Martin Bach returned to Germany. Despite the stunning beauty of the South African landscapes, Martin had become homesick for “Old Europe” with its historical cities, its gothic cathedrals, its cultural heritage and even its forests. The next obvious step was to add such European destinations to the programme as France, Italy and England.