The city with the melodious name is world famous due to the brandy of the same name. Even today the local wine-growing is the most important economic factor. Although already established in the 13th century, Cognac only became a place of interest in France and the world with the birth of King François I in the 15th century. The Cognac Castle, where he was born, is one of the main attractions of the city. Dating back to the year 950, the castle was rebuilt in the 15th century by Jean d'Orléans and evolved into a thriving center of business and art. Today the building houses a large wine cellar.